Privacy & Cookie Policy

Personal data

In order to shop at NGSeven.com you must as a minimum provide your:
• Name
• Address
• Email address
• Phone/mobile number

The above data is stored along with information regarding which products you have purchased for five years from the end of the accounting year the data relates to, in accordance with the Danish Bookkeeping Act § 10, after which the data is erased.

The collection of personal customer data at Laurie-shop.eu takes place within the scope of existing legislation and the EU’s General Data Protection Regulation (GDPR).

NGSeven.com collects users’ data from five sources:

•    From cookies when you visit our websites, e.g. IP address, country, pages displayed, categories displayed, interactions/clicks and searches.

•    From purchases, e.g. demographical data, email address, payment details, products, order total, discount level, brands and frequency. This includes transaction emails, e.g. order confirmation, dispatch confirmation and refund confirmation.

•    From user behaviour and engagement with sent communications (email, direct mail or phone), e.g. opening speed, click speed and time spent reading the emails, sender domain and type of email client.

•    From users who provide information about themselves (e.g. by adding information to their customer profile)

•    From credit rating information supplied by a third-party rating company.
 The purpose of this data collection relates to several areas:

•    Obligations. To fulfil our obligations to you as a customer or user of our service – such as e.g. purchases, invoicing and customer services.

•    Customer Services. To be able to perform Customer Services tasks via email, chat or phone. To answer questions relating to your order or previous orders, correct errors and guide the customer.

•    Marketing. To display inspiration, product deals/services and personalised recommendations via web, email, direct mail, phone and via third-party marketing activities.

•    Customer experience. To improve the customer experience in interactions with LAURIE, such as personalisation of your experience at Laurie-shop.eu, development of new features, services and products. This also includes administrating, protecting, running and maintaining our websites, system administration and security and consent to aggregated statistics on the use of the site, purchases and improving our understanding of our customers’ preferences.

•    Fraud and risk. To prevent fraud and perform risk assessments.

•    Legislation. To comply with relevant legislation.

Profiling

NGSeven creates individual customer profiles based on data collected about you across all data sources/categories, e.g. browsing behaviour along with your purchases and information you have provided (e.g. favourite brand and favourite products). We combine and analyse this data for the purposes of improving your experience at Laurie-shop.eu and customizing personalized offers and services as well as defining the frequency of communication.

Time period for data storage

We do not store your personal data for any longer than is necessary for us to be able to fulfil the purposes described above, or than we are obliged to according to the law. After this, your personal data will be erased. Invoices are saved in accordance with the Danish Bookkeeping Act, and customer club data is saved for 36 months from the last point of activity. 

Updates to our policy on the protection of personal data:
It may be necessary for us to update our policy on the protection of personal data. The latest version of our policy on the protection of personal data will always be available on our website. We will communicate all important changes to our policy on the protection of personal data, e.g. changes to the purposes for which we use your personal data, to who is responsible for it or to your rights.

Browsing

When you visit NGSeven.com, we collect data about all visits to our website. We use this data to improve your user experience, to evaluate use of the individual elements at Laurie-shop.eu and to assist in our marketing activities.

Browsing can trigger a service email
NGSeven collects data on your browsing behaviour (e.g. categories and products displayed) to be better able to communicate relevant products and deals to you. An example of this data collection is the products you have added to your shopping basket where you have chosen not to complete the purchase. This can result in a service email reminding you about the products you left in your shopping basket. If you do not wish to receive these emails, you must unsubscribe from our newsletters by clicking the link that can be found at the bottom of each email.

Analytical tools
We make use of various analytical tools, such as e.g. Google Analytics, which helps us to collect statistics on the use of Laurie-shop.eu, to give you a better experience.

Data is not given or sold to third parties unless this is in relation to a restructuring or full or partial sale of the business. Any passing on of data in such a situation will comply with the relevant personal data legislation.

Newsletters
When you subscribe to our newsletter, you consent to receive NGSeven emails with inspiration, exclusive offers and personal recommendations. The messages include content from NGSeven.com. The messages are sent via our third-party software which complies with the GDPR's data protection requirements. We use your purchases and browsing data to customise the offers we send you. You can unsubscribe at any time.

The messages you receive from us via email are customised for you in line with your data, habits, browsing behaviour, buying behaviour and how much you engage with the communication we share with you via email.

To ensure that our email newsletters do not end up in your spam folder, we monitor whether the messages sent to individual recipients have been delivered. We use third-party software to follow up on these emails and analyse the ability to deliver them.
To stop receiving our newsletters, you must click the link that can be found at the bottom of each email.

Cookies

By using NGSeven.com you accept that we use cookies. A cookie is a small data file that we place on your computer in order to keep track of what happens during your visit and to recognize your computer. A cookie is not a program and does not contain any virus.

You can read about which cookies are used at Laurie-shop.eu and how you can delete cookies by Privacy Policy.